Know Exactly Why Every Lead Scores the Way They Do
Generic lead scores are useless if you cannot see the reasoning behind them. LinkAngler scores every lead 0-100 based on your specific ICP criteria and shows you a per-criterion breakdown -- so you always know who to prioritize and why.
ICP Lead Scoring turns your ideal customer profile into a quantitative evaluation framework. Every lead discovered by LinkAngler is scored against your defined criteria -- job title, industry, seniority, company size, location, and more. The result is a transparent, auditable score that tells you exactly which prospects deserve your time.
How It Works
Define Your ICP Scoring Criteria
Set the attributes that matter for your ideal customer: target job titles, industries, seniority levels, company size ranges, and geographic regions. Each criterion contributes to the overall score, and you can see how they are weighted in the scoring breakdown.
Leads Are Discovered and Scored Automatically
As AI Discovery finds new leads, each one is immediately scored against your ICP criteria. Scoring happens in real time as leads are processed -- you don't need to trigger it manually or wait for a batch job. Every lead in your pipeline has a current, up-to-date score.
Review Per-Criterion Score Breakdowns
Open any lead's profile to see exactly how they scored on each criterion. A VP of Sales at a mid-market SaaS company in your target region might score 92/100, with full points for title and industry but partial points for company size. The breakdown makes every score explainable.
Set Auto-Qualification Thresholds
Define a minimum score for a lead to be considered "qualified." Leads that meet your threshold can auto-save to specific lists and auto-enroll into campaigns. This creates a hands-off pipeline where only your best-fit prospects receive outreach.
Review, Override, and Refine
Scoring is a starting point, not a final verdict. You can manually override any lead's qualification status, and as you learn what works, refine your ICP criteria to improve scoring accuracy over time. The system gets better as you use it.
Why ICP Lead Scoring
Transparent Scoring
Every score has a clear rationale. No black-box algorithms or mystery numbers -- you can see exactly which criteria contributed to each lead's score and by how much.
Per-Criterion Breakdown
View individual scores for job title match, industry match, seniority level, company size, and geographic location. Understand at a glance what makes a lead strong or weak.
Customizable Criteria
Your ICP criteria drive the scoring. Change your target titles, industries, or regions and scores update accordingly. The scoring always reflects your current business priorities.
Auto-Qualification Thresholds
Set a minimum score and let the system automatically qualify leads that meet it. Combined with auto-enrollment, this creates a fully automated pipeline from discovery to outreach.
Continuous Re-Scoring
When you update your ICP criteria, existing leads can be re-evaluated against the new parameters. Your pipeline stays current as your ideal customer profile evolves.
Works with Discovery
Lead scoring is tightly integrated with AI Discovery. Every discovered lead is scored immediately, and scores drive auto-qualification and auto-enrollment decisions.
Frequently Asked Questions
How is the 0-100 lead score calculated?
Each lead is evaluated against your ICP criteria -- job title, industry, seniority level, company size, and location. Points are awarded for each matching criterion, weighted by relevance. A lead that matches all criteria scores near 100, while a lead matching only some criteria scores proportionally lower. The calculation is deterministic and fully transparent.
Can I customize the scoring criteria?
Yes. Scoring is driven entirely by your ideal customer profile. You define which job titles, industries, seniority levels, company sizes, and regions matter, and the scoring system evaluates every lead against those specific criteria. When you update your ICP, scores can be recalculated accordingly.
What does the per-criterion breakdown show?
The breakdown shows how each lead scored on individual criteria -- for example, 20/20 for job title, 15/20 for industry, 10/15 for seniority, and so on. This lets you understand why a lead scored 85 versus 65, and identify which criteria are causing leads to score lower than expected.
How do auto-qualification thresholds work?
You set a minimum score (for example, 70 out of 100) that defines a "qualified" lead. Any lead scoring at or above that threshold is automatically marked as qualified and can be auto-saved to specific lead lists or auto-enrolled into outreach campaigns. Leads below the threshold are still visible but require manual review.
Can I manually override a lead's score or qualification?
Yes. While scoring is automatic, you always have the final say. You can manually qualify or disqualify any lead regardless of their score. This is useful for leads you know are a good fit despite not perfectly matching your defined criteria, or for excluding leads that score well but are not appropriate targets.
Ready to Get Started?
Request access and start using ICP Lead Scoring today.