Cadence
What is Cadence?
A Cadence is a structured, timed sequence of outreach touchpoints spread across days or weeks, designed to maximize the chances of getting a response from a prospect. A typical LinkedIn cadence might include a profile view on day 1, a connection request on day 2, a follow-up message on day 5, and a value-add message on day 10.
The key to an effective cadence is balancing persistence with respect. Too few touchpoints and you miss prospects who were busy. Too many and you come across as aggressive. Most B2B sales cadences include 5-8 touchpoints over 2-4 weeks, with a mix of channels (LinkedIn, email, phone) when available.
Why It Matters
Research consistently shows that the majority of sales responses come after the 3rd or 4th touchpoint, yet most reps stop after one or two attempts. A well-designed cadence ensures you follow up consistently without relying on memory or manual tracking. On LinkedIn, where daily action limits apply, a cadence also helps you distribute your outreach volume across days rather than burning through limits in a single session.
How LinkAngler Helps
LinkAngler's Campaign Automation is built around the cadence concept. You define multi-step sequences with configurable delays between each action -- connection request, follow-up message, post engagement, and more. The engine handles timing, personalization, and execution automatically, respecting quiet hours and rate limits so your cadence runs safely at scale.